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Jamie Wheaton is a Lecturer in Marketing at the University of Bristol Business School, where he began his role in November 2024. He completed his PhD at the University of Salford in 2021 and has previously held postdoctoral positions at the University of Exeter and the Bristol Hub for Gambling Harms Research, also at the University of Bristol. Wheaton's research primarily focuses on marketing consumption in sports, particularly examining the intersection of sport industries and gambling-related marketing in the English Premier League. His findings have been influential, referenced in UK Parliament debates, and have attracted global media coverage from outlets such as the BBC, The Guardian, and Forbes. Additionally, he explores the consumption practices within grassroots non-league football and the impact of sponsorship in alleviating financial pressures on lower-league clubs. Wheaton is dedicated to collaborating with industry stakeholders and policymakers to promote ethical marketing practices in sports.
University of Bristol • Bristol, ENG, GB
Teaching and researching marketing practices.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.