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Jan Willem Bolderdijk is an Associate Professor at the University of Groningen specializing in consumer behavior and decision making. His research primarily focuses on social marketing and sustainability, exploring how public engagement can influence consumer choices and societal outcomes. He combines theoretical frameworks with practical applications to address challenges in sustainability. Additionally, Bolderdijk has positions as a full professor in Sustainability & Marketing at the University of Amsterdam and as an externally hired researcher at the University of Vilnius. He is committed to advancing the understanding of how marketing strategies can promote sustainable behaviors.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.