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Jana-Verena Gerhart is a consumer researcher and musician fascinated by the intersection of emotion, art, and technology. Her work explores how consumers think and feel, seeking to understand the deeper connections between consumer behavior and artistic expression. With a background in music and research, she combines her skills to analyze consumer experiences in a holistic manner, delving into the emotional impacts of art and technology on consumer decisions and actions. Gerhart's insights contribute to a wider understanding of consumer behavior in today's digital age, where art and technology increasingly intersect. As a postdoctoral researcher at the University of Gothenburg, she is dedicated to advancing knowledge in her field and is committed to engaging with the complexities of how emotions influence consumer choices. Her academic journey reflects her dedication to both research and the arts, showcasing her unique perspective on the subjects she studies.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).