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Jane Munro is a Professor of Marketing at the University of Melbourne. With extensive experience in business and academia, she is known for her contributions to the field of marketing, particularly in areas such as consumer behavior and strategic marketing. Her research often explores the intersection of brand management and consumer experiences, aiming to uncover insights that can help businesses improve their marketing strategies. Jane has published numerous papers in high-impact journals, contributing significantly to academic discussions on brand positioning and market dynamics. In addition to her research, she is actively involved in teaching and mentoring students, preparing them for careers in the marketing industry. Jane's academic background includes a strong focus on empirical research methods, which she applies to study marketing trends and consumer engagement.
The University of Melbourne • Melbourne, Australia
Leading research and teaching initiatives in marketing.