Dr. Jason Lin

Biography

Jason Lin is a Lecturer in Marketing at Boston University Questrom School of Business. He is currently a doctoral candidate, focusing his research on areas of branding, ethics in marketing, consumer morality, and influencer marketing. His work examines consumers' perceptions of brands in relation to fairness and ethics, as well as issues around consumer transgressions, online fraud, and piracy. Lin's research has been presented at prestigious conferences including the Association for Consumer Research, Society for Consumer Psychology, and the American Marketing Association. Prior to joining Boston University, Lin earned a B.S. from New York University and gained experience in the entertainment industry, specializing in partner marketing, research, and advertising strategy at companies such as Paramount and Sony Pictures. His work has also been published in the Journal of Consumer Research, contributing to discussions on societal impacts of consumer behavior and marketing practices.

Research Interests

Experience