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Jason Pridmore is a Professor of Human Centric AI at Erasmus University Rotterdam. His research focuses on the intersection of emerging technologies and social change, examining the impact of digital identification and new media marketing practices on consumer identity. Pridmore co-directs the Community Learning Innovation and leads the AI strategy working group at the university. He has been involved in various European projects such as SPATIAL and REINCARNATE, pushing forward innovations in human-centric industry practices. Prior to his current role, he worked as a Senior Researcher on the DigIDeas project, which explored the social and ethical implications of digital identification. Pridmore holds a PhD from Queen’s University, Canada, where he also served as a Post-Doctoral Fellow in the New Transparency Project at the Surveillance Studies Centre. He is also a co-editor for a book titled 'Digitising Identities: Identity in a Networked World' published by Routledge.
Department of Econometrics / MSc Econometrics and Management Science.