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Jason Roos is an Associate Professor at the Rotterdam School of Management, Erasmus University Rotterdam. His current research investigates the intersection of Internet new media, entertainment goods, structural modeling, and Bayesian econometrics. Roos focuses on developing and applying innovative methods to analyze consumer behavior in the digital age. He emphasizes the importance of evidence-based decision-making in marketing and the necessity of adapting traditional marketing research techniques to modern challenges. In addition to his research, he contributes to various academic activities and serves as a mentor to emerging scholars in his field.
Rotterdam School of Management, Erasmus University Rotterdam • Rotterdam, Netherlands
Teaching and researching in the field of management and marketing.
Department of Econometrics / MSc Econometrics and Management Science.