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Jay Handelman is an Associate Professor and Distinguished Teaching Fellow in the Smith School of Business at Queen's University. His teaching and consulting endeavors focus on the interplay between customer value, organizational culture, and brand equity. He has extensive experience collaborating with various industries, emphasizing the importance of maximizing customer loyalty through understanding brand dynamics. His academic contributions are well recognized, having been awarded Teacher of the Year by students in both the Executive MBA and Accelerated MBA programs. Jay has published extensively in esteemed journals, contributing to fields such as consumer behavior, branding, and marketing strategy, with some works receiving notable awards for excellence. He holds a PhD in Marketing from Queen’s University and an MBA from McGill University. Jay's leadership experience includes serving as Associate Dean for Research and Faculty within his school, as well as founding and directing the Smith School of Business Centre for Social Impact. He has also played a significant role in course development and committee leadership at both Queen's University and the University of Lethbridge.
Smith School of Business, Queen's University • Kingston, ON, Canada
Queen's University • Kingston, ON, Canada
Queen's University • Kingston, ON, Canada
Centre Corporate Social Responsibility, Queen's University • Kingston, ON, Canada
University of Lethbridge • Lethbridge, AB, Canada
University of Lethbridge • Lethbridge, AB, Canada
McGill University • Montreal, QC, Canada
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