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Jaylan Azer is a Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow. He holds a PhD in Marketing from the University of Strathclyde (2018). Before joining the University of Glasgow, he served as a Lecturer in Marketing at Edinburgh Napier University from 2017 to 2019. Dr. Azer has 15 years of professional experience in senior management roles within Retail Banking, which enriches his research and teaching. His current research interests include Services Marketing, Customer Engagement in digital contexts, Artificial Intelligence, and Marketing Analytics. He has published works in leading journals such as the Journal of Service Research and the Journal of Business Research. Dr. Azer serves as an Associate Editor for the International Journal of Quality Service Sciences and is actively involved in numerous editorial boards, showcasing his commitment to advancing knowledge in the field. He has also led several funded research projects focused on community engagement and digital innovation. Dr. Azer is involved in training for various Scottish and multinational companies, enhancing marketing strategies, and making contributions to industry-academia partnerships.
University of Glasgow • Glasgow, UK
Teaching and researching in Marketing, focusing on services marketing and customer engagement.
Edinburgh Napier University • Edinburgh, UK
Lecturing in Marketing and contributing to curriculum development.