Dr. Jayne Heaford

Biography

Jayne Heaford is a Lecturer in Marketing at King's Business School, King's College London. She has taught the Brand Management course in the MSc programme since 2013 and has been involved with foundation marketing for undergraduates since 2017. Before joining King's, she gained extensive experience in corporate training and education, working with major corporations and global agencies to design and deliver large-scale programs that develop capabilities in marketing and sales leadership teams. Over her career, Jayne has worked in both business-to-business and business-to-consumer marketing, providing solutions for over fifty companies. Her research interests include transformative services, educational innovation, and holistic brand building, which has been a focus since her Master's degree. Currently, she is involved in the I-LEAD project, which focuses on innovation, leadership, and educational development aimed at enhancing student success and addressing the evolving needs of students, businesses, and society. Jayne's work emphasizes equitable and inclusive practices within higher education.

Research Interests