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Professor Singh's research and teaching focus on consumer behaviour, branding, and marketing communications. He published a book on branding titled 'Brand Management: Principles and Applications for Effective Branding' with Kogan Page in 2024, co-authored a popular textbook on consumer behaviour named 'Consumer Behaviour: Applications in Marketing' (4th ed, Sage, 2021), and co-edited 'The Routledge Companion to Contemporary Brand Management' in 2016. His research has received awards and has been published in top-tier international journals. Singh has contributed chapters to edited volumes and published case studies, with some of his insights featured in business press. He is a frequent speaker at research seminars and international conferences, having delivered keynote presentations in the UK, Sweden, India, and Australia. Prior to his current role, he held a chair in marketing at Kingston University London and has worked in diverse locations including India, Australia, Denmark, Singapore, and the UK. He engages in consultancy for organisations on branding and consumer behaviour issues and supervises doctoral candidates on topics at the intersection of consumer behaviour and branding.
University of Southampton Business School • Southampton, ENG, GB
Professor Singh serves as the Head of the Department of Digital and Data Driven Marketing, leading research and teaching initiatives.