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Jeanette Hauff is a Senior Lecturer at the University of Gothenburg, specializing in consumer behavior within investment settings. Her research emphasizes the psychological factors influencing financial choices, reflected in her licentiate thesis on trust and risk-taking in the Swedish pension system. Hauff's doctoral dissertation explored trust and the affective influences on financial communication, leading to projects like the Vinnova initiative named 'Trust Feelings'. Her studies examine how cues from the Country-of-Origin significantly affect investment behavior, in collaboration with researchers like Jonas Nilsson. Hauff has over 25 years of professional experience in the financial industry, holding positions such as portfolio manager and CEO at Skandia Fonder. Additionally, she has served on the board of the Swedish National Pension Fund and a small hedge fund in Stockholm, illustrating her in-depth knowledge of the financial sector. Her research interests include Consumer Behavior and Behavioral Finance. Hauff's teaching areas encompass Services Marketing, Service Design, and Consumer Decision-Making, contributing to numerous publications on wealth transfer intentions, the implications of ESG funds, and financial literacy in consumer behavior.
University of Gothenburg • Göteborg
Teaching and researching in consumer behavior, investment settings, and financial decision-making.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).