Dr. Jeeyun Oh

Associate Professor

Build a Statement of Purpose

Generate a tailored SOP for Dr. Jeeyun Oh. Improve your application with a focused, well-structured draft.

Biography

Jeeyun Oh is an Associate Professor at the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. She received her Ph.D. in Mass Communications from Pennsylvania State University. Her research focuses on new media interfaces, affordances, and algorithms that influence users' cognitive and emotional processing of persuasive messages. Her experimental research explores how potential interactive media technologies can enhance user engagement and persuasion, extending theories from social psychology, media effects, health communication, and human-computer interaction. Her work has been published in various academic journals across disciplines, including the Journal of Communication, Human Communication Research, Communication Research, New Media & Society, Journalism & Mass Communication Quarterly, Science Communication, Health Communication, Psychology & Marketing, and Computers in Human Behavior. She is also a member of the editorial review board for the Journal of Advertising.

Research Interests

Requirements for University of Texas at Austin

Master Program
Requirements
GPA Requirement
Required:3
GRE General
TOEFL
Total
Required:79
IELTS
Overall
Required:6.5
Prerequisites
Bachelor's degree from a regionally accredited institution
Application Checklist
  • Online application
  • Application fee
  • Official transcripts
  • Statement of Purpose
  • Three letters of recommendation
  • CV/Resume
Specialization Notes

General requirements for the Graduate School at UT Austin apply to all programs unless otherwise specified.