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Jeeyun Oh is an Associate Professor at the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. She received her Ph.D. in Mass Communications from Pennsylvania State University. Her research focuses on new media interfaces, affordances, and algorithms that influence users' cognitive and emotional processing of persuasive messages. Her experimental research explores how potential interactive media technologies can enhance user engagement and persuasion, extending theories from social psychology, media effects, health communication, and human-computer interaction. Her work has been published in various academic journals across disciplines, including the Journal of Communication, Human Communication Research, Communication Research, New Media & Society, Journalism & Mass Communication Quarterly, Science Communication, Health Communication, Psychology & Marketing, and Computers in Human Behavior. She is also a member of the editorial review board for the Journal of Advertising.
General requirements for the Graduate School at UT Austin apply to all programs unless otherwise specified.