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Jeff Jarvis graduated with a Bachelor of Economics and a Master of Management by research (specialization: International Marketing) from Monash University and was awarded a PhD in January 2008. He specializes in Tourism Marketing and Tourism Development and is a founding member of the cross-faculty Tourism Research Unit (TRU) at Monash University. Jeff has undertaken research in Australia and Scandinavia and was a visiting researcher at Uppsala University, Sweden, focusing on the strategic importance of youth tourism in Australia. His report, 'The Billion Dollar Backpackers', uncovered that this demographic represented the highest yielding segment of incoming visitors to Australia. He has engaged in industry consulting and research projects for various institutions, including Tourism Australia and the Fijian Ministry of Tourism. In addition, Jeff has been involved in educational initiatives aimed at internationalizing the tourism program and has contributed to strategy development for Tourism Victoria. He was recognized as a visiting researcher at the Estonian Business School and the Australian Studies at Copenhagen University. His work continues to influence tourism policy and academic discourse.
Monash University • Melbourne, Australia
Teaching and researching in the field of Tourism Marketing.
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