Dr. Jeff Mundee

Biography

Jeff Mundee is an instructor at the University of New Brunswick in the Department of Culture and Media Studies, where he teaches Game Studies, Game Design, and 3D Production courses for the Media Arts Cultures program. With over twenty years of experience in the game design and immersive media industries, Jeff has worked in various roles, contributing to major studios such as Electronic Arts and Activision and notable franchises including FIFA and Dragon Age. He has also been involved in indie, serious, and educational game development. Jeff has mentored hundreds of students and professionals in digital games and interactive media. His work emphasizes the social impact of games, as shown in his role as Director of Design at Mobile Education and as a co-founder of Reframe Games, which develops applications to address real-world challenges. Jeff leads multidisciplinary teams at Spandrel Interactive, focusing on gamification and user experience. His contributions at UNB include developing institutional capacity for immersive media research initiatives and collaborating with other researchers on projects that bridge HCI, XR, and AI-informed simulations. His approach combines applied research with industry-relevant practice, enhancing student engagement in contemporary research methods and production pipelines.

Research Interests