Dr. Jeffrey Hirsch

Instructor

Build a Statement of Purpose

Generate a tailored SOP for Dr. Jeffrey Hirsch. Improve your application with a focused, well-structured draft.

Biography

Jeffrey Hirsch is the founder and president of Right Brain Studio and serves as an adjunct lecturer at USC Annenberg. He teaches courses in Branding, Integrated Marketing, and Fundamentals of Qualitative Research. Hirsch has extensive expertise in branding, positioning, innovation, and qualitative research, having helped generate billions of dollars in incremental revenue for major companies such as Anheuser-Busch InBev, BlueCross BlueShield, and Pepsi. His professional background includes significant contributions to various high-profile marketing initiatives across industries, leveraging insights from consumer behavior and market trends. Outside of academia, Hirsch is passionate about reading, meditation, fitness, and music, performing solo or with a band at local clubs. He is also a dedicated golfer and film enthusiast.

Research Interests

Advertising Digital Media Marketing Qualitative Research

Courses

Branding (CMGT 544) Integrated Marketing (CMGT 541) Fundamentals of Qualitative Research (CMGT 563)

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.