Dr. Jen Park

Biography

Jen Park is an Assistant Professor at the UBC Sauder School of Business, specializing in Marketing and Behavioral Science. She holds a BA from Korea University, an MA from New York University, and a PhD from Stanford University. Jen's research primarily focuses on understanding how subjective age influences consumer behavior and decision-making processes. She investigates various psychological factors such as judgment, decision-making, and framing effects that affect how consumers interact with digital interfaces. Her work also delves into prosocial and pro-environmental behavior, exploring how contextual elements can drive positive consumer actions. Through her academic work, Jen aims to contribute to the understanding of consumer psychology and improve communication strategies in marketing.

Research Interests

Courses