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Jennifer Argo is a Professor in the Alberta School of Business at the University of Alberta, specializing in Marketing and Business Economics. Her research interests encompass Social Influences and Social Marketing, with a strong focus on Consumer Behavior and Integrated Marketing Communications. Throughout her academic career, she has emphasized the importance of understanding the psychological processes that drive consumer decisions, integrating theoretical insights with empirical research to address the evolving landscape of marketing, particularly in the context of digitization and technology. Dr. Argo has taught various courses related to consumer behavior, including MARK 320, which examines the psychological implications of consumer behavior, and MARK 720, where students develop an in-depth understanding of consumer research. She is dedicated to fostering a rigorous academic environment for her students and supporting their exploration of innovative research questions within the domain of consumer behavior.
Department: Mechanical Engineering and Engineering Management