Dr. Jennifer Cantrell

Biography

Jennifer Cantrell is an Associate Professor in the Department of Social and Behavioral Sciences at the NYU School of Global Public Health. Her research investigates emerging trends in tobacco and nicotine use, as well as industry marketing strategies that diminish tobacco's appeal and promote health equity. Dr. Cantrell leads a National Cancer Institute-funded grant focusing on optimizing cessation treatment for smokers living with HIV. Her work employs implementation science to analyze four interventions targeting multilevel barriers to quitting among this population. Additionally, her funded research utilizes diverse data sources to explore evolving patterns of tobacco use and the commercial determinants that drive it. Dr. Cantrell examines innovative digital counter-marketing strategies aimed at achieving effective exposure levels for counter-messaging. She serves as a Co-Investigator for a National Institute on Drug Abuse-funded training grant in Optimization of Behavioral and Biobehavioral Interventions and chairs the Early Career Faculty Outreach for the NYU Center for Advancement and Dissemination of Intervention Optimization. With over 70 publications, her work has appeared in leading journals like the American Journal of Public Health and Addiction, and she has received recognition from the National Institutes of Health Loan Repayment Program for her contributions to tobacco disparities and health equity. Prior to joining NYU, Dr. Cantrell was the Managing Director at the Truth Initiative, where she evaluated effective national tobacco use prevention campaigns.

Research Interests

Experience