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Dr. Jenny Jiyeon Lee is a Senior Lecturer at the University of New South Wales, specializing in Services Marketing and Consumer Psychology. With a Ph.D. from Texas A&M University, she has extensive qualifications, including a Master of Hotel Management from the University of Houston and dual Bachelor’s degrees from Purdue University and Ewha Womans University. Her academic and research interests encompass a range of topics within applied marketing sciences, focusing on consumer behavior, digital marketing, and innovations in marketing strategies. Dr. Lee has presented her findings in various conferences and has received several research grants to investigate the implications of customer satisfaction management and marketing strategies on consumer behavior. Through her teaching, she aims to equip students with practical and theoretical knowledge in marketing, emphasizing the importance of understanding consumer preferences and behaviors.
University of New South Wales • Sydney, Australia
Teaching and conducting research in Services Marketing and Consumer Psychology.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.