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Jenny Lloyd is an Associate Professor at Warwick Business School, serving as the Teaching and Learning Lead for the Marketing Group. She is a Senior Fellow of the Higher Education Academy and a Fellow of the Warwick International Higher Education Academy (WIHEA), deeply committed to authentic teaching and assessment. Jenny has received numerous awards for her teaching and pastoral support and has been shortlisted for the prestigious University-wide WATE award. As a marketing practitioner, she brings real-life marketing experiences into the classroom, engaging students with practical applications. Her research interests include Consumer Behaviour, Integrated Marketing Communications, and Brand Management. She teaches a variety of undergraduate and postgraduate modules while supervising postgraduate dissertations. Jenny's research is rooted in applying marketing theory to politics, with a specific focus on political branding and voter engagement. She has published extensively on these topics and has made numerous media appearances, including on BBC radio and television. In addition to her teaching, Jenny is actively involved in research and mentoring in pedagogy, leading the WBS/Monash University Special Interest Group on Authenticity and Employability.
Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.