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Dr. Jeong Hahm is a Senior Lecturer at the Marketing School of Business, Monash University Malaysia. He specializes in sport marketing and consumer behavior, integrating academic knowledge with industry experience. His research focuses on technological advancements in sports, fan engagement, ethnic consumption in sports, and wearable devices. Dr. Hahm has held academic positions at the University of Malaya, Rikkyo University, and Waseda University. He has published widely in high-impact journals and contributed to authoritative books on sport marketing. In addition to his academic roles, he has extensive industry experience, having co-founded Meyvn Culture Incorporated, an innovative platform connecting national athletes with the public for sport lessons and coaching. Dr. Hahm also served as Country Manager for TomTom Korea Limited, where he led operations and established marketing strategies for GPS sport/fitness watches. As General Manager of Sports Marketing at Descente Korea Limited, he oversaw sports sponsorship and digital marketing activities. Dr. Hahm's unique blend of academic excellence and industry expertise positions him to make significant contributions to the field of sport marketing, bridging the gap between theoretical research and practical application to drive innovation and prepare the next generation of sport marketing professionals.
Monash University Malaysia • Malaysia
Lectures on marketing with a focus on sport management.
University of Malaya • Malaysia
Visiting Senior Lecturer in the Faculty of Sports & Exercise Science.
Meyvn Culture Incorporated •
Developed a platform connecting athletes and the public for sports lessons.
TomTom Korea Limited • Korea
Led national operations and marketing for GPS sport watches.
Descente Korea Ltd • Korea
Oversaw sponsorship and digital marketing initiatives.
Ballantine's Pernod Ricard Korea • Korea
Managed marketing activities for major sponsorship events.
MBC ESPN Star Sports •
Planned and executed broadcasting sponsorship and advertising.
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