Dr. Jerry Wind

Biography

Jerry Wind is the Lauder Professor Emeritus of Marketing at the Wharton School of the University of Pennsylvania and the founding director of the SEI Center for Advanced Studies in Management. With a PhD from Stanford University, he has been a part of the Wharton faculty since 1967. Wind's pioneering research has significantly contributed to areas such as organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He is noted for consulting and conducting research for over 100 companies, positioning him as a prominent figure in the marketing field. Authoring 22 books and more than 250 research papers, Wind has become a frequently cited expert in marketing. His work encompasses various forms of marketing, including both consumer and industrial buying behavior, as well as international marketing. Additionally, Wind has played a vital role in academia as the academic director of the Wharton Fellows program and is recognized for his contributions to professional marketing literature as a regular contributor.

Research Interests