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Jessica Darveau is an Associate Professor at the Faculty of Business Administration at Laval University. She holds a Doctorate in Marketing from HEC Montreal and a Master of Arts in History from Concordia University, as well as a Bachelor of Fine Arts from Bishop's University. Her research interests include marketing with a focus on social and behavioral aspects, responsible marketing, and brand management. Darveau has been involved in various research projects related to age inclusiveness in marketing and aspects of consumer behavior. Additionally, she is active in academia through article reviews for journals and as a member of several committees within her faculty. She regularly contributes her expertise through media appearances in interviews and panel discussions concerning consumer behavior and contemporary marketing challenges.
FSA ULaval • Quebec, Canada
Teaching courses in marketing and conducting research in consumer behavior and social aspects of marketing.
Department of Management / MBA programs often require higher GPAs and specific English proficiency.