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Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data, improving firm strategy and understanding consumer behavior. Substantively, her research focuses on matching markets, platform design, advertising, and behavioral economics. Her research has been published in leading journals such as Marketing Science, Journal of Marketing Research, and Management Science. Professor Fong earned her Ph.D. in Marketing from Stanford University and her Bachelor of Science degree in Computer Science from the California Institute of Technology. Prior to joining the Michigan Ross faculty, she worked in product management at Fitbit.
Department of Electrical Engineering and Computer Science