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Jiaying Zhao is an Associate Professor at the University of British Columbia (UBC), specializing in Psychology and the Institute for Resources, Environment, and Sustainability. She holds a Ph.D. from Princeton University and is the director of the Behavioural Sustainability Lab at UBC. Her research focuses on using cognitive principles to design behavioral solutions for addressing sustainability challenges. Zhao seeks to understand the cognitive mechanisms that generate behavior and to apply behavioral insights in public policy design and implementation. She has received the Canada Research Chair in Behavioural Sustainability and is recognized for her contributions to the field of language and sustainability. Zhao is involved in various talks, research projects, and studies related to climate change and how linguistic communication shapes public perception, especially concerning sustainable practices such as plant-based diets. Her work emphasizes the importance of understanding behavioral insights to inform and guide policy development in sustainability issues.
University of British Columbia • Vancouver, BC
Associate Professor focusing on cognitive principles in sustainability.
Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.