Dr. Jiemiao Chen

Assistant Professor

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Biography

Jiemiao Chen joined the Department of Marketing as a lecturer in 2011. She holds a Master's degree in Business and a PhD degree in Marketing from Indiana University Bloomington. Jiemiao's primary research interest lies in consumer psychology, focusing particularly on consumer responses to advertising, health marketing, and sustainable consumption. Her research has been published in high-quality journals including the Journal of Advertising and the Journal of the Academy of Marketing Science. Jiemiao serves as an ad hoc reviewer for various journals including the Journal of Advertising and Journal of Brand Management, and is actively involved in supervising Honours and PhD students. She is also engaged with the United Nations Sustainable Development Goals, focusing on education and sustainable practices. Jiemiao has extensive experience in external academic collaboration and has held roles in project management and research review activities.

Research Interests

Requirements for Monash University

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:12
Reading
Required:13
Writing
Required:21
Speaking
Required:18
Total
Required:79
Prerequisites
Bachelor degree (or equivalent) in a related field
Application Checklist
  • Academic Transcripts
  • Proof of English Proficiency
  • Curriculum Vitae
  • Copy of Passport
Specialization Notes

Requirements are standardized across the Faculty of Information Technology for most Master's programs including Computer Science and Data Science.