Dr. Jihye Lee

Biography

Jihye Lee is an Assistant Professor at the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. Her research focuses on the intersection of digital technology, class, and equity, particularly investigating the experiences of poverty and the psychological consequences within communication contexts. She analyzes targeted advertisements, interactions with government entities, and digital health services. Drawing on methods from social computer sciences, Lee explores how individuals navigate their information environments through everyday technologies, including mobile data mining and visual computing. Her doctoral dissertation, which examined the lives of both the rich and poor in the digital landscape of the Americas, was recognized with the 2022 Herbert S. Dordick Dissertation Award from the International Communication Association and the Nathan Maccoby Outstanding Dissertation Award from Stanford University. Lee's work has been published in several peer-reviewed journals, including the ANNALS of the American Academy of Political and Social Science, Journalism & Mass Communication Quarterly, and Plos.

Research Interests