Generate a tailored SOP for Dr. Jim Lecinski. Improve your application with a focused, well-structured draft.
Jim Lecinski is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, where he teaches courses focused on Marketing Strategy and Omnichannel Marketing. With over 30 years of experience in the marketing industry, he has become a recognized expert and sought-after consultant. Prior to his academic career, Jim worked for twelve years at Google as Vice President of Customer Solutions for the Americas. He is the author of 'Winning Zero Moment of Truth' (ZMOT), a book that has influenced over 300,000 marketers globally and has been featured in publications such as Advertising Age and Forbes. His latest work, 'The AI Marketing Canvas: Five Stage Roadmap Implementing Artificial Intelligence Marketing', published in 2021 by Stanford University Press, has been recognized as a top business book. Jim received Kellogg's Professor of the Year award in 2022 for his impactful teaching. He continues to engage with the industry as a speaker and chief diversity officer, participating in programs that navigate the challenges faced by marketing leaders today.
Northwestern University • Evanston, IL
Teaching courses on Marketing Strategy and Omnichannel Marketing.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.