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Jimin Nam is an Assistant Professor of Marketing at the MIT Sloan School of Management. His research focuses on consumer attention, exploring how consumers navigate environments rich in information and how they attend to subtle cues such as new product features and sociopolitical events. Using a combination of experimental and computational methods, his work provides insights into how attention influences consumer decision-making in real-world contexts. Before joining MIT, Jimin was a faculty member in the Marketing and Logistics department at Ohio State University, and he also worked at the Federal Reserve Bank of Boston. He holds a PhD from Harvard Business School, a Bachelor of Science in Economics, and a Bachelor of Arts in Mathematics from Arizona State University.