Generate a tailored SOP for Dr. Jin Han. Improve your application with a focused, well-structured draft.
Jin K Han is a Professor of Marketing at the Lee Kong Chian School of Business at Singapore Management University. He obtained his Ph.D. in Marketing from Columbia University's Graduate School of Business in 1994 and an M.Phil. in Marketing in 1993. He also holds an A.B. in Applied Mathematics-Economics from Brown University. With a career spanning over two decades, Jin has held various academic positions and has served as an Associate Professor from 2010 to 2021 and as Academic Director at the Centre for Marketing Excellence. Jin's research interests focus on Innovation, Marketing Strategy, and Brand Equity. He has published numerous articles in peer-reviewed journals, addressing critical facets of consumer behavior and marketing dynamics. His works include significant contributions on topics like technology convergence in consumer preferences and the impact of marketing strategies on brand perception. Jin's expertise also extends to the complexities of consumer decision-making processes, particularly in the context of cross-device usage and cultural influences in marketing. Additionally, he has developed cases and teaching notes that emphasize contemporary challenges in marketing, particularly in relation to Asian consumer behavior and gender-neutral marketing strategies.
Lee Kong Chian School of Business, Singapore Management University • Singapore
Full-time faculty member specializing in Marketing.
Singapore Management University • Singapore
Coordinating marketing academic programs.
Lee Kong Chian School of Business, Singapore Management University • Singapore
Associate Professor engaged in teaching and research.
Centre for Marketing Excellence • Singapore
Directed the center's marketing research initiatives.
This entry applies generally to the PhD in Business specializations including Finance, Marketing, Operations Management, Strategic Management, and Organisational Behaviour and Human Resources.