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Jing Zhou is an Early Career Researcher at the University of Edinburgh. Her research primarily focuses on Behavioral Experimental Economics, where she explores the cognitive biases that affect economic decision-making. In addition to this, she studies Behavioral Finance, analyzing how psychological factors influence financial markets. Zhou also investigates Information Economics, examining how information asymmetries affect economic outcomes. She is dedicated to advancing the understanding of these fields through rigorous experimental methods and empirical studies, contributing to both academic literature and practical applications in economic policy.
Department of Marketing