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Professor Lee is a life-long marketing expert specializing in quantitative analysis. He has taught marketing classes at Purdue University's Krannert School of Management and has worked with several prominent companies including Korea Telecom and Samsung Electronics as a marketing analyst. At Korea Telecom, his primary responsibilities as an entry-level marketing researcher included forecasting sales traffic for communication services and analyzing data for over 20 million consumers. His desire to expand his knowledge in marketing led him to pursue a Ph.D. program at Purdue University. Upon graduating, he joined Samsung Electronics as a senior marketing manager, where he conducted marketing intelligence and forecasted sales in mobile markets for smartphones and tablets. He further honed his skills at dunnhumby as a senior data solution analyst, where he analyzed consumer transaction data in the retail industry and implemented schemes for consumer retention and loyalty programs through big data analyses. With extensive experience as a marketing researcher and analyst, Professor Lee returned to Purdue University's Krannert School of Management to share his insights and knowledge with students.
Purdue University Krannert School of Management • West Lafayette, IN
Teaching marketing classes and sharing extensive experience in marketing research and analysis.
Samsung Electronics • Date not provided
Conducted marketing intelligence and forecasted sales in mobile markets.
dunnhumby • Date not provided
Analyzed consumer transaction data and implemented consumer retention loyalty programs.
Korea Telecom • Date not provided
Conducted research and analysis to forecast sales traffic.
GRE is not required.