Dr. Jiska Eelen

Biography

Jiska Eelen is an Associate Professor at the Vrije Universiteit Amsterdam, specializing in Marketing. With a background in consumer psychology, Jiska investigates decision-making processes, particularly in medical and consumption contexts, including online shopping. Her research has been published in reputable international journals such as the Journal of Academy Marketing Science and the Journal of Consumer Psychology. Jiska has also been affiliated with esteemed institutions including the University of Amsterdam and the Rotterdam School of Management. She obtained her Ph.D. from the University of Leuven, Belgium, in 2011, focusing on the specialization of embodied cognition and its impact on judgment and decision-making. Furthermore, her interdisciplinary background includes Master’s degrees in Psychology and Marketing Analysis from the University of Leuven and the University of Ghent, respectively. Jiska actively collaborates with both private and governmental organizations, offering her expertise in marketing communication through consultations, symposia, and publications. Currently, her research interests explore psychological mechanisms influencing consumer behavior, particularly in the areas of reconstructive surgery and sensory marketing. Alongside her research, she contributes to the academic community as a member of the editorial board for the Journal of Interactive Marketing and partakes in various courses related to marketing analytics and strategies.

Research Interests

Experience

Awards