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Jiyun Kang is an Associate Professor in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management at Purdue University. Her research interests span various aspects of Consumer Science including Consumer Behavior, Experience, and Well-Being, along with Fashion Management and Luxury Management. Dr. Kang also focuses on areas such as Brand Management, Brand-Consumer Communication, Crisis Resilience, Sustainable Consumption, and Corporate Social Responsibility, particularly regarding Environmental, Social, and Governance (ESG) criteria and Sustainable Development Goals (SDGs). Furthermore, she investigates innovation in digital technology and new consumer experiences, and uses data analytics and quantitative research methods as part of her academic inquiry.
GRE is not required.