Professor Dr. Joakim Dohlmann

Biography

Joakim Dohlmann is a part-time lecturer at Copenhagen Business School, specializing in economics. His work primarily focuses on statistical methods and their applications in marketing and business analytics. Dohlmann has a keen interest in the implications of data collection for advertising effectiveness and personalization strategies in digital marketing. He contributes to the academic community through teaching and engaging students in the practical applications of economic principles in real-world scenarios. His research and teaching emphasize the importance of understanding market behavior and consumer insights through robust statistical analysis. Dohlmann is a dedicated educator who aims to foster a learning environment that encourages critical thinking and data-driven decision-making.

Research Interests