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Joana is a PhD candidate at Maastricht University School of Business and Economics (SBE). Her research focuses on the potential of immersive technologies to improve pension awareness and engagement, strengthening individuals' connections with their future selves. Joana holds a Bachelor's degree in Economics from the University of Porto and a Master's degree in Strategic Marketing from Maastricht University. Her academic path reflects a strong commitment to understanding the intersections between marketing strategies and consumer behavior, specifically in the context of financial literacy and future planning.
The School of Business and Economics (SBE) encompasses departments like Organization, Strategy, Entrepreneurship, Finance, and Economics.