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Joanna Burr is a research assistant at UCL School of Management, focusing on analytics and marketing strategies. Her work involves the use of advanced analytics to improve understanding of visitor behavior and enhance the effectiveness of online content. She contributes to projects aimed at understanding popular pages, monitoring site performance, and tracking visitor patterns. Joanna plays a crucial role in leveraging various analytics tools to derive insights into user interactions and optimize marketing campaigns effectively. Her analytical skills also extend to identifying technical issues and measuring content effectiveness through the application of various marketing analytics frameworks.