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Joanne McNeish is an Associate Professor at the Ted Rogers School of Management, Toronto Metropolitan University. Her research focuses on consumer behavior related to the adoption and simultaneous use of new technologies, especially in relation to the persistence of traditional (analog) technologies. She aims to understand how consumers' attitudes and behaviors influence the adoption of replacement technologies, particularly highlighting the role of paper documents in an increasingly digital world. McNeish's research has documented the significance of paper in communicating new social behaviors during the COVID-19 pandemic. With a PhD in Management from the Sprott School of Business at Carleton University, McNeish has held various senior marketing and research roles in both the public and private sectors. In 2002, she became a Fellow of the Professional Marketing Research Society, recognizing her significant contributions to marketing research in Canada. McNeish has contributed to multiple academic projects and has been involved in supervising numerous MBA students and PhD candidates.
Ted Rogers School of Management, Toronto Metropolitan University • Toronto, ON, Canada
Teaching and conducting research in the field of marketing management.
Department of Chemical Engineering