Generate a tailored SOP for Dr. Jochen Hartmann. Improve your application with a focused, well-structured draft.
Jochen Hartmann's research focuses on digital marketing and machine learning, specifically in unstructured data analytics, including computer vision and natural language processing, as well as generative artificial intelligence. His research interests span multi-modal digital advertising, algorithmic fairness, diversity in advertising, and human-machine interactions. He has published papers and chapters in prominent marketing journals and has been involved in various research initiatives throughout his academic career. Jochen Hartmann began his appointment at the Technical University of Munich's School of Management in January 2023 after serving as an Assistant Professor at the Faculty of Economics and Business, University of Groningen. His doctoral studies were completed at the University of Hamburg, and he also coordinated a research unit during his time there. Furthermore, he has worked as a management consultant for McKinsey & Company and has been a regular visiting scholar at Columbia Business School, where he served as adjunct faculty in Machine Learning and Data Mining at Mannheim Business School. His contributions to the field have been recognized with several awards, including the EMAC-Sheth Foundation Sustainability Award and various dissertation awards.
Technical University of Munich • Munich
Joined the School of Management.
University of Groningen •
Taught and conducted research in digital marketing.
McKinsey & Company •
Worked as a consultant focusing on digital strategy.
Columbia Business School •
Conducted research and taught courses related to machine learning and data mining.