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Jochen Reiner is an Associate Professor at Aalborg University Business School. His research focuses on quantitative-empirical methods applied to marketing decisions, particularly in the context of digitization. He has a keen interest in areas such as Retail Platforms, Pricing strategies, and Online Customer Reviews. Reiner actively engages in academic activities which include conference presentations and peer reviews, contributing to the advancement of knowledge in business economics, trade, and retailing. His recent projects involve exploring the implications of online ratings and the influence of retail platforms on consumer behavior. Reiner has also received several teaching awards, recognizing his excellence in pedagogy and innovation in educational practices. He is an active member of various academic committees and organizations that foster collaboration and improved research outputs in the field of marketing research.
Aalborg University Business School • Aalborg, Denmark
Teaching and research in marketing, focusing on quantitative-empirical research related to firms' marketing decisions.
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.