Dr. Johan Anselmsson

Biography

Johan Anselmsson is a Professor and Assistant Head of the Department of Marketing at Lund University. With a Ph.D. thesis completed in 2001, his research primarily focuses on market management and technology-based self-service, aiming to enhance customer quality and loyalty. His main area of expertise includes brand management, specifically how strong brands can drive customer loyalty and profitability. He mainly employs quantitative research methods and is dedicated to fostering international collaborations in his field. Johan is also active in the Lund Brand Management Group, contributing to Lund University's reputation as a leading institution in brand management research worldwide. In addition to his academic duties, he is responsible for overseeing marketing subject teaching and research as the director of the Marketing area at LUSEM. Johan emphasizes the importance of practical relevance in academic collaborations with organizations and companies, having worked with notable firms including Alfa Laval, Ikea, and Tetra Pak. He is involved in several research projects and has actively participated in business cooperation arrangements and academic events.

Research Interests