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Johan Chu is the Sarofim Family Career Development Assistant Professor at MIT Sloan School of Management, specializing in System Dynamics. His research focuses on the interplay between technology, communication, and the dynamics of power in the global market. Chu investigates how newly developed technologies, including generative AI, democratize access to information and resources, fundamentally changing social interactions and market competition. His studies employ empirical methods such as simulation models and social network analysis to understand the factors leading to the dominance of certain entities in global markets. He has a diverse research portfolio, examining contexts from the influence of generative AI in the Korean film industry to competition in NBA and U.S. beer markets. Before joining MIT, he taught at Northwestern Kellogg and Chicago Booth and has extensive consulting experience in the US, Korea, and China. Johan holds a PhD in Physics from Caltech and a PhD in Management & Organizations from Michigan Ross. His academic background is complemented by significant industry experience, having led software ventures and managed consumer practices in executive search firms.