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Johan Jansson is a Professor of Business Administration with a specialization in marketing at Umeå University. He has significant expertise in consumer behavior, norms, and the electrification of transportation, particularly in the context of micromobility. Johan possesses a PhD, awarded in 2009, for his dissertation titled 'Car(ing) environment?: Consumer eco-innovation adoption curtailment behaviors: case alternative fuel vehicle'. He has held various academic positions, including Associate Professor since 2015 and Professor since 2020, and is recognized as a Distinguished University Teacher as of 2016. His teaching encompasses a wide range of topics including marketing ethics, responsible consumption, consumer behavior, and quantitative research methods. Jansson has contributed to several significant research projects and is involved in the ROBUST research group, focusing on sustainable transitions in businesses. He has experience at multiple institutions, including Umeå University and Lund University, and has published extensively on topics related to sustainability and consumer attitudes.
Requirements are standard for Master's programs across Social Sciences and Humanities at Umeå. English 6 proficiency is the general rule.