Dr. Johanna Fernholm

Biography

Johanna Fernholm is an Assistant Professor at Stockholm Business School, specializing in subjects related to marketing, international marketing, corporate social responsibility (CSR) communication, sustainability, branding, and project management qualitative methods. She supervises and examines theses. Johanna holds a PhD in business administration from Stockholm University, where she defended her dissertation on 'Codes of Conduct as Ethical Branding? Responsibility of Companies in Global Value Chains' in 2013. Her dissertation explores the construction of social responsibility by companies engaging in 'ethical trade' in the context of globalization, along with insights from non-governmental organizations (NGOs) and media corporations. During her doctoral studies, Johanna conducted research as a Visiting Junior Researcher at Chulalongkorn University in Thailand and the University of Exeter in the United Kingdom. Currently, her research interests include sustainability aspects of tourism, particularly how backpacker tourists utilize tourism companies' marketing and stakeholder communication. She is particularly focused on the relationship between safari tourism, private game reserves, and stakeholder engagement with local communities. In fall 2018, Johanna acted as a Visiting Researcher at the University of Pretoria in South Africa and has also been a Visiting Researcher at Linnaeus University and an Assistant Professor at Södertörn University in Sweden. Johanna has a background as a journalist, primarily working in NGO contexts, with shorter periods spent in Southern Africa and South Asia.

Research Interests