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John Hoeks is a Full Professor at the University of Groningen, specializing in Communication Information Sciences. His research primarily focuses on Persuasive Communication, exploring the dynamics of discourse and its impact on cognitive processes. He is actively involved in the Faculty Board and engages in a variety of academic activities aimed at advancing the field of communication. With a strong emphasis on both theoretical and practical applications, he contributes to the understanding of how communication shapes human behavior and cognition. Hoeks has published numerous works in reputable journals, advancing knowledge in the area of communication and cognition. His commitment to teaching and mentorship fosters a collaborative learning environment for students and colleagues alike.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.