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John McKinney is an Adjunct Associate Professor of Marketing at the University of Chicago Booth School of Business, where he teaches Marketing Strategy. He has a robust background in both academic and practical business contexts. McKinney has experience as a partner at UpwardTrend, Inc., helping clients manage growth issues, turnaround situations, and new product introductions. He owns 1st StartUP, a platform that provides course materials and tools for entrepreneurship classes. Additionally, he has served as a marketing instructor in the College Summer Business Scholars Program and played a key role in developing classes for the Executive Education and MBA programs in New Product Development and Entrepreneurial Marketing. With over 30 years of experience in healthcare operations management and consulting, McKinney has worked as an independent marketing strategy consultant, guiding clients ranging from small startups to large multinational corporations. His expertise spans various sectors, including banking and healthcare, with a focus on corporate strategy and marketing. He has lectured internationally and served as an executive coach and advisory board member, leading operational turnarounds and developing processes to assess operations' impact on growth across multiple industries. McKinney's academic interests lie in entrepreneurship, new product development, and product positioning, which he emphasizes in his classes through practical application and real-world business scenarios.
The doctoral program at Booth is organized into 'dissertation areas' which include Accounting, Behavioral Science, Econometrics and Statistics, Finance, Marketing, and Operations Management.