Dr. John Payne

Biography

John W. Payne is the Joseph R. Ruvane, Jr. Professor Emeritus at Duke University's Fuqua School of Business. He specializes in the areas of decision making, organizational behavior, and consumer behavior. Professor Payne has contributed significantly to the field through his research on how people make decisions and how these processes can be improved, particularly under conditions of risk. He has authored and edited four influential books, including 'The Adaptive Decision Maker,' as well as more than 100 journal articles and book chapters. His academic journey includes a B.A. in 1969, an M.A. in 1972, and a Ph.D. in 1973, all in psychology from the University of California, Irvine. He also held a postdoctoral fellowship in cognitive psychology at Carnegie-Mellon University from 1973 to 1974. Professor Payne has been recognized for his contributions to the field of decision science, having served as President of the Judgment Decision Society and awarded the Leo Melamed Prize for his significant research. He was honored with the JCR award for long-term contributions to consumer research and has been a Fellow of the American Psychological Association since 2007 and the American Psychological Society since 1995.

Research Interests