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John C. Powell is the Director of the Sports Business Program at the Smeal College of Business, where he focuses on sports marketing and research projects. He holds an MBA in Marketing from the University of Pennsylvania and a BA in Advertising from Penn State University. His teaching includes courses such as MKTG 443 – Sports Marketing, which explores the marketing strategies used by sports organizations to market their products and services. He emphasizes the unique aspects of the sports business and the relevance of relationship marketing, technology, and sponsorships in this field. Additionally, he supervises research projects in EMET 430 – Programmable Logic Controls II, providing students with opportunities to engage in practical applications. He actively networks students with industry professionals through guest speaker series and internship opportunities. His expertise and contributions to the field are recognized as he continues to expand the knowledge base of his students in the sports marketing domain.
GRE scores are highly recommended but not strictly required for Applied Linguistics.