Professor Dr. John Powell

Professor

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Biography

John C. Powell is the Director of the Sports Business Program at the Smeal College of Business, where he focuses on sports marketing and research projects. He holds an MBA in Marketing from the University of Pennsylvania and a BA in Advertising from Penn State University. His teaching includes courses such as MKTG 443 – Sports Marketing, which explores the marketing strategies used by sports organizations to market their products and services. He emphasizes the unique aspects of the sports business and the relevance of relationship marketing, technology, and sponsorships in this field. Additionally, he supervises research projects in EMET 430 – Programmable Logic Controls II, providing students with opportunities to engage in practical applications. He actively networks students with industry professionals through guest speaker series and internship opportunities. His expertise and contributions to the field are recognized as he continues to expand the knowledge base of his students in the sports marketing domain.

Research Interests

Sports Marketing Marketing Strategies Relationship Marketing Consumer Behavior

Courses

MKTG 443 – Sports Marketing MKTG 494H – Research Project EMET 430 – Programmable Logic Controls II

Requirements for Pennsylvania State University

Doctorate Program

Requirements

GPA Requirement
Required:3
TOEFL
Writing
Required:24
Speaking
Required:23
Total
Required:100
IELTS
Writing
Required:7
Speaking
Required:7
Overall
Required:7
GRE General

Prerequisites

Master's degree in related field for PhD Baccalaureate degree from accredited institution

Application Checklist

  • Three letters of recommendation
  • Statement of Purpose
  • Writing Sample
  • Official Transcripts
  • Resume/CV

Specialization Notes

GRE scores are highly recommended but not strictly required for Applied Linguistics.