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John Pracejus is an Associate Professor at the Alberta School of Business, specializing in Marketing and Business Economics. His research focuses on consumer emotional response to marketing, particularly how consumers interpret visual communications and respond to brand associations, celebrities, events, and charitable causes. He holds a Ph.D. in Marketing from the University of Florida and an M.A. in Communications from the University of Illinois. Throughout his career, he has presented research findings in 20 countries and has taught at universities in Austria, Belgium, Canada, Hong Kong, Russia, and the United States. His research has been published in several prestigious journals, including the Journal of Advertising, Journal of Business Research, and the Journal of Consumer Psychology. Pracejus's work addresses important themes in retailing, branding, visual communication, consumer emotion, and charity marketing, while also incorporating graduate and undergraduate teaching experiences in areas such as Consumer Behavior and International Marketing.
Department: Mechanical Engineering and Engineering Management